Latin music pulled $490.3 million in mid-year revenue in the first half of 2025, up nearly 6% from the same point last year. Music from all over Latin America — including best-selling albums from Bad Bunny, Fuerza Regida (pictured above), Rauw Alejandro, Karol G and more — helped the genre grow faster than the U.S.-based market in 2025.
Streaming is doing all the heavy lifting, accounting for a massive 98% of that bump, with paid subscriptions alone generating $271.1 million.
“Latin music in the US continues to gain popularity and generate increased value thanks to the incredible artists whose music connects across language and geographical barriers with support from creative label partnerships. At a mid-year high approaching half a billion dollars, Latin music continues to earn new listeners and invigorate existing fans,” said RIAA Vice President of Research Matt Bass. “With streaming offering more access than ever to legacy voices and next generation icons defining today’s culture, Latin has become the second-fastest growing genre in America.”
As announced last month, RIAA reporting now uses wholesale figures, a shift the organization said will help capture the “continued evolution in the music business across new formats, platforms and business models.” In the past, the RIAA has measured by retail value, using sales-based data as its primary benchmark.
However, similar to previous years, the data suggests streaming delivers a majority of U.S. revenue, occupying 98% of the pie at $481.6 million (paid subscriptions up generated $271.1 million). This marks the 12th straight year of growth at mid-year, with Latin music totaling 8.8% of U.S. recorded music revenue.
By Thania Garcia
